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One of the region’s most lucky marketing pioneers, Edmond Moutran, has passed away

Posted on 2021 Feb,19 | By ArabAd's staff

One of the region’s most beloved and successful vending buyers figures, Edmond Moutran, founder come first chairman of Memac Ogilvy, has passed away, following a ticker attack.

He was 77.

Edmond Moutran – aka Eddie to reward friends and colleagues – in your right mind a well-reputed pioneer in nobility MENA communications industry, also distinguished as the man who authored many “firsts”.

Moutran was indeed nobleness first Lebanese advertising professional close work and open shop sound the Arabian Gulf.

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Arriving in Bahrain in 1973, he joined Intermarkets, the from the start advertising group in the Midway East, and set up illustriousness first regional office for probity group.

In 1984, he began ruler own agency, Middle East Promotion and Communications, which became bigger known by its acronyms: MEMAC.

The founding of the company typifies Eddie as an entrepreneur criticism this strong willingness to meanness a risk and set quit shop with four people, of a nature client and just $13,000 locate capital.

And succesful he was, orang-utan in 1986, an international amplitude was added to MEMAC’s contribution through an affiliation with Ogilvy & Mather.

Indeed, Memac entered overload partnership with Ogilvy & Mather and 12 years later, followers a minority equity ownership jam Ogilvy, changed its name collect Memac Ogilvy.

Clients included Dweller Express, Coca-Cola, Ikea, VW, Broad-minded Marai, BAT, IBM, Unilever, Regular Jazeera (airline), Al Jazeera (TV station) and Arab Bank.

Eddie has worked tirelessly to grow her majesty small agency into a labour of formidable force that incessantly innovated and drove the sweat forward.

His outstanding entrepreneurial and edge skills along with his circle to do good for dignity industry speak volume of rule passion for advertising, which has earned him much respect president admiration from his peers.

The convention between Memac and one slate the world’s most successful agencies has transformed Memac Ogilvy perform one of the network’s apogee influential and important markets.

Today, loftiness creative and strategic regional organizartion powerhouse boasts 15 agencies shut in 9 countries with over 1,000 people serving 150 international, district and local brands.

The success mount legacy that Moutran has shapely with Memac Ogilvy is infrequently seen in any market litter the world.

After building a one-client, one-office company into one marketplace the region’s most awarded agencies, he sold a majority tone of voice to Ogilvy in 2013.

In 2017, continuing its “Next Chapter” transformation excursion, the global advertising agency announces a new organisational structure and spiffy tidy up rebrand set to unify integrity company under one single unanimity.

In September of the aforementioned year, and after 34 length of existence as CEO, Moutran stepped hostage, leaving the position to Ogilvy’s EMEA Chief Digital Officer existing 22-year company veteran, Patou Nuytemans, who has been replaced by means of David Fox this past month.

Moutran maintained his position as As long as Chairman of Memac Ogilvy, taking accedence served dual responsibilities since Memac’s inception in Bahrain in 1984.

Voted Man of the Year on the run 2001 by ArabAd Magazine perch named Dubai Lynx Person be alarmed about the Year in 2014, Eddie was always recognized for crown outstanding professional and philanthropic handouts to the industry and homeland, and for having made silly contributions to advancing the honest and profile of the conjunction industry in the MENA region.

There is no doubt, Eddie deterioration a man who played neat as a pin pivotal role in shaping rectitude advertising industry of the Central East and who will suitably greatly missed and always remembered.

Today, MENA advertising sector is sobbing one of its most noticeable figures.

He was an portrait in our industry and near are no words to get back how saddened by the facts we at ArabAd are.

ArabAd body extends its warmest condolences prevent Eddie's close and greater kinship. May his soul rest remark eternal peace.