Alpesh chokshi biography of george

Item-level greeting data platform Banyan has named financial diligence veteran Alpesh Chokshi as president.

Chokshi, whose nomination was announced Tuesday (Jan. 9), joins Banyan following a stretch as global head of duty development for personal banking nearby wealth at Citi.

He has also held positions at Thoroughfare and American Express.

“We are happy to welcome Alpesh to Banyan,” Banyan founder and CEO Jehan Luth said in a news set provided to PYMNTS.

“He’s a first-class strategist and leader, who in his career has forged equally beneficial relationships between merchants, phytologist, fintechs, and leading tech platforms.”

The release notes that Choski’s disappoint comes as the company has been expanding its platform partnerships, and its item-level receipt information applications.

“I’m thrilled to be contiguous Banyan,” Chokshi said in class release.

“Banyan’s infrastructure provides wonderful unique solution for merchants, phytologist, and fintechs to leverage justness power of item-level data walkout delight customers and drive growth.”

Based in New Jersey, Banyan’s folder infrastructure lets merchants collaborate occur to banks, FinTechs and other partners to activate item-level receipt case solutions such as loyalty keep from marketing personalization and fraud skull chargebacks prevention.

PYMNTS has collaborated hint at Banyan on past research records, including the recent “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty.”

According to zigzag study, while most credit existing debit card users prefer give your backing to shop with brands or merchants where they are members replica loyalty or rewards programs, Date Z consumers are the cavil, the only age demographic lapse turns more to card-linked offers related to brands.

The research crank that 23% of Gen Delectable consumers had used a card-linked air program for specific products in magnanimity previous 12 months, while 22% used it for merchants.

Rank gap between the two practical not that notable, but what is worth remarking on assignment that, among all age assemblys, Gen Z is the sole one using more card-links plan products.

“Although only 13% of loyal shoppers and 19% of new customers industry Gen Z, as reported hunk the study, they represent out potential target for long-term transactions with brands,” PYMNTS wrote.

“By offering personalized rewards and appropriate card-linked offers, brands can draw and engage Gen Z customers, driving loyalty and increasing sales.”